| RESOURCES PORTAL
Surveys &
Business Intelligence
| POST-EVENT SURVEY
Each season we create a short post-event survey designed to capture guests' feedback about National Geographic Live events. This survey provides valuable insight into the success of our speakers as well as guests' preferences and motivations, and we will be happy to share our learnings with you to help inform your future programming and marketing.
Stay tuned for further information about our post-event survey for the 2022-23 season.
SURVEY DISTRIBUTION METHODS
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Introductory Remarks: We incorporate language about the survey into the intro remarks foreach speaker. You can find your speaker's intro remarks in their asset folder, accessible via their Speaker Asset page.
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Speaker Q&A Slide: The slide that is displayed onscreen during each speaker Q&A session includes a line encouraging guests to use the survey to share their feedback.
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Post-event Email: We encourage you to include a link to the survey in a post-event email to guests. This is the best way to ensure a sufficient number of responses. Below is some sample language you can use—simply replace the red text with your relevant information.
Thank you for joining us at the Tobin Center on October 7 for National Geographic Live! We hope you enjoyed the incredible images and behind-the-scenes stories from “On the Trail of Big Cats” with photographer Steve Winter and would love to know what you thought of the event. If you have not already, please take five minutes to complete this survey and share your feedback.
| SURVEY RESULTS
2018-19 SEASON
| AUDIENCE INSIGHTS
66% Female
75% Age 45 or older
54% age 55 or older
50% Have a graduate degree
Virtually all have a college degree
75% HH income of $75,000+
60% have a HH income of $100,000+
(U.S. median HH income is $51,371)
10% Have children in the household
25% have grandchildren younger than 18
NORTH AMERICAN TICKET PURCHASERS
National Geographic's Consumer Insights team has developed a set of audience profiles for the brand as a whole, and an analysis of Nat Geo Live consumer data against these profiles shows that the majority of our audience falls into two segments: Contemporary Intellectuals and Enlightened Wanderers.
Browse or download the one-pagers below to learn more about each of these two segments.
| SALES TRENDS
Thank you to all of you who have shared your ticket sales data with us! We use that data to analyze trends over time so that we can then share business insights back with you. The graphs below would not be possible without your help.
NOTE: The graphs below represent all of the ticket sales data we have received from Nat Geo Live presenters in North America from the 2012-13 season through the 2018-19 season.
PERCENT SOLD BY SEASON
On average, venues have sold roughly 40% of their sellable capacity in their first season. That percentage increases in seasons two and three, and by season four and beyond, selling roughly 75% of the house is typical.
PERCENT SOLD BY EVENT NUMBER
The graph below shows the percentage of capacity sold throughout a single season for each of the events in the season. On average, the trend is that sales increase incrementally from the first show to the last show in the season.
The number in white at the bottom of each blue bar indicates the n (there were 198 first events, 185 second events, etc).
PERCENT SOLD BY DAY OF WEEK
Sunday, Monday, and Tuesday are both the most popular days of the week to hold Nat Geo Live events (see white number at bottom of each bar to indicate the number of events on that day), as well as the most successful days of the week in terms of sales. If you are considering expanding your series beyond one night, expanding to one of those days could be a successful strategy for you.
AVERAGE SUBSCRIPTION RENEWAL RATE
In mature markets (8+ seasons):
75%